Crushing It!: How Great Entrepreneurs Build Their Business and Influence and How You Can Too – A State-of-the-Art Guide to Personal Branding and Social Media

Crushing It! by Gary Vaynerchuk is a updated edition of his book Crush It!. This book provides valuable information for individuals seeking to build their personal brand. Though the rising power of the Internet, anyone can have the opportunity to become an influencer.

To be an influencer, you need to generate positive word-of-mouth (WOM). In order to have influence, an individual must be altruistic:

[I]n a world where the standard is pretty much nothing, you have to be just altruistic enough … [because] success lies in how much [you] CARE. Still the best marketing strategy ever. (33-34) Be passionate about what your doing. Learn how to engage with customers to have them involved.

[Passion is your backup generator when all your other energy sources star to sputter]. (47)

Content is an important part of business. The key is to create a base content that can then be distributed to other platform. The book notes that people use platforms such as Twitter and Facebook with different intentions. The advice is to try every platform and see which ones are suitable for you. Also, pay attention to the market. Seek to identify current and upcoming trends. Be sure to look forward because there is always an opportunity to establish yourself on a growing platform that others haven’t discovered.

This a great book for anyone looking to launch their own business. From content to social media, Crushing It! provides the tools you need to “crush it.”